Our Approach
Every acquisition is different. But our commitment is always the same: transparency, respect for your timeline, and a process built around your needs. not ours.
How We Work Together
Confidential Conversation
We start by listening. Tell us about your business, your goals, and what matters most to you. Everything we discuss is completely confidential. we will never contact your employees, customers, or competitors without your explicit permission.
Getting to Know Each Other
We visit your business, learn about your operations, and begin to understand what makes your company special. This is a two-way process. you're evaluating us just as much as we're evaluating the business.
Evaluating Fit
We assess whether we're the right home for your business. and whether your business is the right fit for our skills and experience. Not every conversation leads to an acquisition, and that's perfectly fine.
Structuring the Deal
We work with you and your advisors to create a fair, transparent structure that meets your financial goals, your tax situation, and your personal timeline. We believe in deals where both sides feel good about the outcome.
Transition & Growth
We work alongside you during the transition. learning from you, earning the trust of your team, and ensuring continuity. Then we dedicate ourselves to growing what you built, using our expertise in strategy, operations, and technology.
Confidentiality is Non-Negotiable
We understand that discretion is critical. Your employees, customers, and competitors cannot know you're considering a sale until you're ready to tell them. Every conversation, every document, every meeting is handled with absolute confidentiality.
We sign NDAs before seeing any sensitive information, and we never discuss your business with anyone. including brokers, advisors, or other potential buyers. without your explicit permission.
Questions Business Owners Ask Us
What happens to my employees?
Your employees are what makes your business valuable. We invest in teams. retaining key people, developing talent, and creating growth opportunities. We're operators who work alongside your team, not distant investors who send in consultants.
Will you change everything I built?
We preserve what works. Before changing anything, we spend months learning why things are the way they are. When we do introduce improvements. whether in technology, processes, or strategy. we do it carefully, collaboratively, and always in service of the company's long-term health.
How long does the process take?
Every situation is different, but a typical process takes 3-6 months from first conversation to closing. We move at your pace. never faster than you're comfortable with, and never slower than necessary.
Is this conversation really confidential?
Absolutely. We understand that exploring a sale is a private decision with real implications for your team and your business. We sign NDAs before receiving any sensitive information, and we will never contact your employees, customers, or competitors without your explicit written permission.
I'm not sure I'm ready to sell.
That's completely fine. Many of the best relationships start with a conversation long before a deal is on the table. We'd love to get to know you and your business whenever you're ready. even if that's years from now.
How do you determine what my business is worth?
We use a combination of industry comparables, financial analysis, and third-party valuations to arrive at a fair market price. We're transparent about our methodology and work with your advisors to ensure everyone agrees the valuation is reasonable.
Who will run the business after I leave?
We will. James will serve as CEO and Thu Ra as COO. We're not hiring a management team and overseeing from a distance. we're rolling up our sleeves and running the business ourselves, every day.
How is this different from private equity?
PE firms acquire multiple companies with a plan to sell them in 3-7 years. We're acquiring one company with a plan to run it permanently. PE firms hire managers; we operate the business ourselves. PE firms answer to outside investors; we answer to ourselves. and to you during the transition.
Still Have Questions?
The best way to understand how we work is to have a conversation. No pressure, no obligation. just a chance to hear your story and see if we might be a fit.
Start a Confidential Conversation